Grand Kerala Shopping Festival – Dec. 1, 2011 – Jan. 15, 2012

The Grand Kerala Shopping Festival (GKSF) is a unique shopping fiesta that redefines the very essence and enjoyment of shopping. Kerala the southernmost State in India, popularly known as ‘Gods Own Country’ has always been a favourite for travelers and tourists from around the globe across the ages.

The ever-inviting borders of this land never leave you empty handed once you traverse them. The Grand Kerala Shopping Festival, the signature shopping festival of Kerala, is yet another fascinating event that stands testimony to this fact.

The festival, managed by Government of Kerala, is on its fifth edition, which starts from December 1, 2011 and concludes by January 15, 2012. Fresh enterprises, mind blowing offers and exciting prizes – both for shops and shoppers – make GKSF the biggest shopping extravaganza in the country.

Guaranteed prize for each and every single purchase in the form of scratch ‘n’ win coupons and gift vouchers. Mega prize up to 101 kilogram of gold is also for the taking. Furthermore this year, GKSF will be providing 100% VAT refund for the consumers from outside Kerala. GKSF welcomes you all to get hold of this amazing opportunity to savour the new experiences in shopping.

About GKSF

The festival first started on 2007 Dec 1 to next year Jan 15, celebrated as Grand Kerala Shopping Festival and since then it became an annual shopping festival. The event lasts for 46 days and the very special fact about GKSF is that the entire Kerala is participating in this festival.

As done during the previous years, the festival is conducted by Tourism Department in co-ordination with the Industries & Commerce Department, Finance Department and Local Self Government Department to fulfill the objective. Through this shopping festival, the Kerala Government intends to transform the State into a hub for international shopping experience and there by “Launch Shopping Tourism” in the state. In the process, the brand image of Kerala Tourism would go a long way to help upgrade the infrastructure of traditional marketing centres in Kerala.

The organizers are well set with get show on road of the version-5 of the Biggest ever Shopping Extravaganza, the “Grand Kerala Shopping Festival” with novel initiatives and exciting prizes to the shops and shoppers. Like the government promised, GKSF is shaping up to its full throttle with the experiences from the previous years.

Offers and offers from big brands and MEs for their product, hotels give their special offers, exciting prizes, fun full events and many more!!! With all these special discounts available, GKSF would be the right choice for your shopping terminal.


Prize structure of daily draw
Prize (Sovereign)
No. of Winners per day
No. of winners in a week
1st week – (10 days)
2nd week – (7 days)
3rd week – (7 days)
4th week – (7 days)
5th week – (7 days)
6th week – (8 days)
Total Winners
Weekly draw
Prize (Sovereign)
No. of winners/week
No. of winner/6 week
1st prize
10 sov
2nd Prize
5 sov
Mega draw
Prize (Sovereign)
No. of winners
1st prize
1 KG
2nd Prize
½ KG

It is made known to all the concerned that Government has announced 101 Kg gold in the normal carat of 22 carat. But the South Indian Bank will issue gold to the winners in 24 ct only. So the quantum of gold prize to the winners will be regulated in terms of 24 ct. That is the weight in gm of 22 ct will be converted to the corresponding weight in 24 ct. Thus there will be slight reduction in weight due to this conversion. For eg 1000gm of 22 ct gold = 916gm of 24 ct. So for each sovereign this proportionate reduction in weight will be there.

The winner is liable to pay taxes as per existing rules in force.

Scratch and Win Prizes
There will be Gold coin-1 gm (24ct) as instant prizes instead of Gift article, GKSF 5 will have redeemable coupons of value Rs.100 as Scratch N ‘Win Prizes. The winner can avail discount corresponding to the amount won or can purchase from the shops to the value of the redeemable coupon.

Tourism in Poovar

Wednesday May 26th, 2010 in Uncategorized | Be the first to Comment »

Poovar is a small coastal village located in Trivandrum district in the state of Kerala. Poovar is renowned for its spectacular beach, which has become a hot tourist attraction. The island of Poovar is situated in close proximity to Vizhinjam, a natural harbour and has an estuary which links with the sea during high tides. The Neyyar River flows through the Neyyattinkara taluk into the Arabian Sea near Poovar.

Poovar is famous for its wonderful beach, luxuriant greenery, coconut groves, banana plantations and beautiful backwaters. Besides, there is a large network of lakes, canals, deltas, lagoons, estuaries and rivers that criss-cross its vast terrain. Fishing is an important occupation of the local natives.

Poovar Island is regarded as one of the most spendid natural delights in peninsular India. According to a legend, the erstwhile king of Travancore, Marthanda Varma, was so much fascinated by the picturesque beauty of the place, that he named it “poo-aar”, meaning a stream of flowers. Historically, Poovar was a well-known trading center of timber, sandalwood, ivory and spices. It is assumed that the huge trading ships of King Solomon landed in a port called ‘Ophir’, which later came to be known as Poovar. Poovar also holds the reputation for being one of the ancient Muslim settlements along the western coast of India. The Central Mosque in Poovar is believed to have been built by Malik ibn Dinar and his missionary team, almost 1,400 years ago.

The fabulous Poovar coast provides a lot of facilities to the tourists. Tourists can go for boating, swimming, water sports, backwater trips and cruises and can taste the most delicious seafood from small seaside stalls. There are luxury hotels as well as small budget hotels and resorts for tourists. The Estuary Island Resort near the beach provides all the modern, state-of-the-art facilities and recreational facilities to visitors.

How to get there
Poovar Beach is well-connected with rail, road and air networks.

Nearest Airport: Trivandrum International Airport – 20 km
Nearest Railway Station: Trivandrum Central – 22 km, Nemom – 12 km
Nearest Harbour: Vizhinjam – 14 km


Houseboats become USP of tourist hotspot Kerala

Friday May 21st, 2010 in Uncategorized | 1 Comment »

Alleppey/Thiruvananthapuram (Kerala), Apr 17 (ANI): As northern India sizzles in scorching summer, most of those bit by the travel bug are making a beeline for tourist spots Kerala.

With its fleet of black-hulled houseboats, the backwaters of Kerala entice the tourists, both domestic and international, to ‘God’s Own Country’.

Most of the domestic tourists arriving in Kerala are from Delhi, Haryana, Punjab, Rajasthan, Maharashtra, Gujarat and West Bengal.

“We are from Punjab. We have chosen this destination, as backwaters are a different kind of experience. All the other tourists generally go to the higher altitudes and all other places but we want to have a soothing experience and we are really looking forward to the backwaters of Kerala,” said Vikram Singh, a tourist.

A typical backwater cruise takes tourists on a 40-km journey through the Vembanad Lake, India’s longest, which is spread over 1,512 sq km.

The cruises have packages tailored for all budgets with a one-night cruise costing from Rs 3,000-25,000 as houseboats now come equipped with power showers in bio-toilets, LCD television sets, air-conditioners, AC-fitted lounges and even jacuzzis. They even have chefs onboard to prepare some of Kerala’s culinary specials.

Tour operators say the period from April to September is a good time to attract domestic tourists when there is a lull in international arrivals.

“Actually the foreign tourists are coming in the months of December, January and February. And the rates will be very comfortable in April and May also. It will not be that high and it will be affordable for the domestic people also. After the examinations (are over), people come in large numbers to have a nice day in our houseboats, to see the serene beauty of the backwaters which is unique,” said Abhilash Sreekumar, proprietor of Aria Holidays, a houseboat cruise operator.

Meanwhile, the state Tourism Department authorities have decided to extend the experience of these floating hotels beyond Alleppey, and plans to give licenses for operating houseboats in Ashtamudi Lake in nearby Kollam district as well.

Authorities are creating new landing points and also developing new backwater circuits in other districts. More houseboats are being constructed.

“It has been structured as luxury resorts or luxury segment properties. And a typical houseboat cruise starts during the day, move along the backwaters to see the village community life, spend the night there and wake up to the early morning sun in the houseboat itself,” said M Sivasankar, Director, Kerala Tourism Department in provincial capital Thiruvananthapuram.

In 2008, Kerala witnessed 7.6 million domestic tourist arrivals, showing a growth of 14.28 per cent from the previous year.